Another reason to buy Cadbury Dairy Milk: The Glass and A Half Project

When you are a chocoholic like myself, you don’t really need an excuse to buy chocolate, do you? You just put a slab or two of Cadbury Dairy Milk in the trolley without even thinking. If you need an extra excuse now to put even more slabs in the trolley, I have the perfect reason.

Cadbury Dairy Milk has launched The Glass and A Half Project and everyone should participate. For a limited time, when you purchase one of five 80g or 150g Cadbury Dairy Milk variants, wrapped in these very cute special edition sleeves, you will help give the precious gift of childhood by contributing towards R1-million worth of educational toys, books and games, to orphaned and vulnerable children across South Africa.

Go on and treat yourself or a special someone to a few extra slabs. It is right now, during these uncertain times, that a little act of kindness will go a very long way. And now more than ever we cannot underestimate the importance of play.

Cadbury Dairy Milk understands that Play is the language of childhood. Through play, children begin to understand their physical world, become aware of their environment and learn to communicate with other children and adults. Play helps children learn to solve problems, enriches their creativity and develops leadership skills.

So in the spirit of generosity, fill up your trolley with a whole lot of Cadbury Dairy Milk slabs. Not only will you be satisfying your chocolate cravings, but you will be performing the most selfless act of kindness.

For more information on the Cadbury Dairy Milk: The Glass and A Half Project visit: www.cadbury.co.za

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